Sergio Bendixen is a Member of The Board of Advisors and is President of Bendixen & Amandi (bendixenandamandi.com). He is recognized as the preeminent expert in Hispanic public opinion research in the United States and Latin America. Bendixen's proficiency originates from his unique ability to merge a diverse set of experiences in public opinion research, communications, politics, and public policy to strategically address the varied portfolio of his clients.
With over 25 years of polling experience, Bendixen is undoubtedly an expert in public opinion research. He has mastered research methodologies and has implemented detailed techniques to formulate studies and polls that accurately gauge public opinion. Bendixen has provided primary research and advice for clients both on a national and international level and has directed hundreds of demographic and attitudinal survey projects for national and local political races, major corporations, and not-for-profit organizations.
Drawing from his experiences in Latin America and throughout the rapidly growing Hispanic populations in the U.S., Bendixen specializes in gathering information about Latino public opinion. The South Florida Sun-Sentinel reported that Bendixen "has earned the undisputed title of being the leading pollster of Hispanics in the country." The Columbia Journalism Review identifies Bendixen as the pioneer of multilingual polling with surveys conducted in as many as 12 different languages. Bendixen's public opinion research surpasses his counterparts because early on he recognized that the power of multilingual polling rests in its ability to yield a depth and richness of opinion that is missing in English-only polls.
In addition to the expertise he has built in opinion research, Bendixen's background in the media, and the editorial praise he has received in recognition of the thoroughness, accuracy, and ingenuity of his work, testifies to his credibility. Bendixen is credited with helping put Spanish- language news on the map. He spent 14 years working as a national-television political analyst for four principal Spanish-language television networks: S.I.N. (1985-86), Univision (1987-
92), CNN en Español (1993) and Telemundo (1994-98).
He has also provided commentary for countless radio shows and print stories. Bendixen's polls and writings have been featured on several occasions in Newsweek, The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune and The Miami Herald.
Bendixen's knowledge of print and broadcast media enables him to take his expertise in public opinion research to a higher level. He understands how to craft his research findings into a potent message that is regarded as both understandable and credible by his clients, the media, and their desired audiences. This unique service is an unparalleled trademark of Bendixen and Associates.
In addition to media expertise, Sergio Bendixen brings B&A political leadership abilities, having spent eight years in Washington, D.C. as Chief of Staff and Press Secretary to a U.S. Representative allowing him to develop a broad understanding of political issues. A native of Peru, Sergio Bendixen is the first Hispanic to have ever run a national campaign for U.S. President and has since served as a senior consultant to several presidential campaigns. The extensive political experiences that Bendixen brings to opinion research allow him to devise effective strategies to positively influence electoral campaigns such as managing the National Hispanic campaign of Hillary Clinton’s campaign for presidential nomination to Barack Obama’s presidential campaign.
For example, after conducting a poll revealing a tax-averse climate in Miami-Dade County, Bendixen successfully devised a campaign strategy that persuaded county voters in 2002 to adopt a property tax that provides $55 million a year to fund The Children's Trust. More recently, Bendixen’s expertise in campaign strategy, media outreach, and polling has led The Children’s Trust to be reauthorized, indefinitely, with an astounding 86 percent margin of support.
Bendixen graduated from the University of Notre Dame in 1970 with a degree in chemical engineering. However, a fascination with politics and a desire to understand how to shape public policy drew Bendixen into the political arena, opinion research, and the media. These experiences furnish him with a diversified perspective that enables him to gather, to observe, and to strategically present both accurate and marketable information to his clientele.